THE BOYD STORY
I get the question all the time, "What made you decide to start making wheels?".
I have been fortunate enough to have been riding and racing my bike most of my life. I started racing when I was 13, and by the time I was 18 I was traveling around the country racing. As I kept going I was fortunate enough to be sponsored by many different wheel companies, and had a chance to race pretty much every major option out there. I saw what made wheels good, what made them not so good, and what we could do different. In 2009 I was finishing up my final season on a professional team and the timing was perfect to launch this company.
At the start we were selling bike frames, wheels, handlebars, and bottle cages. Very quickly the wheels started gaining traction and that's when we made the decision to focus on the wheels and make the best possible quality wheels out there.
Boyd Cycling
Boyd Johnson starts Boydbikes after finishing a contract with a professional cycling team
Boydbikes renames to Boyd Cycling as the decision to focus purely on wheels is made
Boyd and Nicole travel to Taiwan to open tooling on new rim designs
Boyd Cycling launches all new rim models, competing against the most established brands
Transitioned from mostly web sales to working with bike shops throughout the country
Revamped entire wheel lineup, introduced first gravel specific wheels well ahead of the industry
As Covid put a stranglehold on supply chain and availability of parts, Boyd Cycling made the important decision to take control and onshore the production of aluminum bicycle rims.
Creation of Olive Manufacturing Group, a domestic aluminum rim manufacturing company
Olive Manufacturing Group opens and begins domestic rim production
Boyd Cycling acquires German based composites manufacturer Munich Composites. Moves equipment to South Carolina to focus on the domestic production of carbon fiber rims
Carbon rim production starting in 2025, Boyd Cycling now offers the only US based supply of both carbon and aluminum rims
Years
Customers
Manufacturing Facilities
Wheel Models
Factory Tour
BikeRumor visited us for a factory tour a while ago. A lot has changed since then, so a new tour will be scheduled soon. Stay tuned!
Our HQ
in 2024, Boyd Cycling moved into a new headquarters in the quaint mountain town of Landrum, SC. From this building the carbon fiber manufacturing and wheel building happens. The Boyd Cycling facility is in a 140,000sf facility which shares a few other cycling related companies.
