Become a Boyd Cycling Dealer

About Us

Boyd Cycling is a high performance and innovative hand-built bicycle wheel manufacturer that has provided top service out of Greenville, South Carolina.

We are just like you. A family run business hustling day in and day out striving to meet the customer’s need and exceed their expectations.

2024 marked 15 years in business for Boyd Cycling!

We are driven by that same passion to have the highest possible quality while enjoying every day. We love that our designs, which we have worked so hard on, are making people smile whenever they hop on a bike.

Jump down to Dealer Application

Why Become a Dealer?

  • Online Access: 24/7 access to inventory and ordering
  • POP Wheel Displays: Boyd Cycling provides wheel display stands to help display the wheels.
  • Preferred Shipping: In stock orders shipped within two business days
  • Real Time Inventory: Purchase and stock to meet customer demand
  • MAP Pricing: Enforced pricing guidelines to support your retail business
  • Dealer Listing: Approved dealers are listed and promoted on our website dealer locator
  • 24-hour Application Approval: Immediate access to dealer account and pricing
  • Retail Support: Boyd Cycling can provide wheel racks, brochures and technical support to drive sales

You Can't Get A Better Wheelset

  • Customer Service: Our mission and commitment to customers align with the best service in the industry.
  • Lifetime Warranty on carbon: Covers manufacturer’s defects. View warranty and crash replacement policies online. Two year warranty on alloy wheels.
  • Handcrafted Revolution: Hand-built in Greenville, South Carolina, USA by cyclists and for cyclists. 
  • Rims designed and produced in USA by Boyd Johnson: Boyd Cycling is committed to the onshoring of wheel manufacturing and production.

Please Note:

  • Products are prohibited from being sold on eBay!
  • Payment must be made at time of order, no terms.
  • Product specifications and price are subject to change without notice.


Online Access 

24/7 access to inventory, ordering, with preferred shipping 

Dealer Support

Boyd Cycling will help you with any questions your customers may have. 

 MAP Pricing

Boyd Cycling protects MAP pricing to help support the dealers that stock wheels 

Healthy Margins

 Increase the profitability of your shop by earning a respectable margin on wheels and accessories

Shop Details